In Pictures: River Island #LoveNotLabels collection
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River Island has teamed up with anti-bullying charity Ditch the Label on a range of statement slogan tops for its Pride collection.
The #LoveNotLabels 8-piece collection consists of bold gender-neutral T-shirts, sweaters and hoodies bearing empowering slogans such as ‘Hearts Not Parts’, ’Love Not Labels’ and ‘100% Proud’.
The glittery slogans have been chosen to “emphasise advocacy through fashion and truly celebrate the individual” said River Island in a press release.
Prices range from 18 to 28 pounds, and 3 pounds from each sale will be donated to Ditch The Label, which is a leading international charity that believes in a world that is fair, equal and free from all types of bullying.
To launch the collection, River Island chose influencers from the LGBT+ community, including hip hop/grime artist Roxxxan, YouTuber Doug Armstrong, trans activist and author Charlie Craggs and trans activist Kenny Ethan Jones.
The #LoveNotLabels collection is available now in selected River Island stores and online.
Images: courtesy of River Island