Indian designers opt for conscious materials

Mumbai - It looks like being stylish is not about the right cut, colour and style any more but also about the right material; conscious material that is. Considering long-term consequences for the animal kingdom and environment while producing clothes is becoming a concern for a growing number of designers and fashion houses, not only on home shores but worldwide. While European and North American designers like Stella McCartney, Vivienne Westwood, Tommy Hilfiger, Calvin Klein, Armani, Ralph Lauren and others made a decision for animal friendly creations a while back, their counterparts in India are also increasingly concerned about the impact of their creations on the animal world and the environment. And in a country where at every meal, from fancy to street fare, vegetarian and vegan options are the norm, it only seems natural that this practice should extend to fashion as well.