Indochino launches untucked and short sleeve shirts

Custom apparel brand Indochino has launched their spring/summer 2019 line with new additions to their product line including casual short sleeve button-up shirts and casual fit options that can be worn tucked or untucked. The new collection of custom suits, blazers, vests and shirts, shot in Palm Springs, is called 'Chasing Daylight' and is inspired by the longer, brighter days that follow the dark winter months.

As with all Indochino garments, custom casual shirts are tailored and personalized to fit any style. Each of their cotton shirts can now be transformed into a short sleeve button up and can be worn tucked or untucked. Customers have the option to choose from hundreds of customization options to create their one-of-a-kind shirt that will offer more wearability than before.

"We're constantly innovating and evolving to make the customer experience better. And we knew casual shirting that can be worn untucked was where we had to go to do that," said Drew Green, president and CEO of Indochino, in a statement. "We've now made it simpler for all men to find their signature style and perfectly tailored fit, all for an exceptional price."

Indochino was one the early disruptors in the fashion industry of the made-to-measure market offering custom apparel to consumers at an affordable price. The company also takes a smart approach to omnichannel allowing customers to shop online or in person at any of their showrooms.

photo: courtesy of PR Newswire