New York - Ines de la Fressange, the French model, artisocrat, fashion designer, and perfumer, is arguably one of the most impressive style icons of her generation. Her style is so impressive that fast-fashion brand Uniqlo took notice. Continuing the success of the previous collections, the Ines de la Fressange and Uniqlo collaboration arrived in stores last week, and seems to be retaining its status as a fan favorite.

The new capsule collection for this season includes items like linen dresses, seersucker blazers, and cotton-cashmere sweaters. There is a preppy element combined with Parisian chic that came together to create this collection. All the looks are meant to be the perfect balance of femininity and traditional French styling.

While it is a chic capsule collection, it is still very affordable. Price points for the collection range from 14 dollars and 90 cents for a scarf to 129 dollars and 90 cents for a trench coat.

The collection is available both online and in Uniqlo stores.

While Uniqlo's sales took a hit due to the extended period of warm weather this winter season, their capsule collections are still expected to be successful, and could potentially offset some of the lost revenue from the earlier winter periods. One of the company's claims to fame is their heat tech technology garments which are usually perfect for winter. Given the warm temperatures in December, with major markets like New York seeing highs of 70 degrees during the Christmas time frame, sales were sluggish.

In addition to the Ines de la Fressange collaboration, Uniqlo's Lemaire collaboration and Carine Roitfeld collaborations are also returning this spring season. Both collections were very successful for the brand in the past, with the Lemaire collaboration virtually selling out by end of season.

Photo:courtesy of HL Group

 

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