Influencers earn fashion brands more value in New York than in London

Social media is an easy tactic to engaging with consumers, and during fashion month, the right social media usage can bring in substantial revenue. To better understand the impact of social media engagement on marketing value and engagement, Launchmetrics has come up with the audience-driven Media Impact Value™ (MIV™) algorithm to measures the impact of relevant media placements on all channels to derive a quantitative number for performance outcomes.