Instagirls, nepotism and diversity: What makes a model today

The modeling industry today looks almost nothing like it did a decade ago. As with other sectors in the fashion industry, the impact of social media has given rise to new trends in the modeling business. Traditionally, models were often scouted in their hometowns and propelled into stardom on catwalks all over the world. These days, fresh faces are most likely discovered on Instagram and the number of their followers before they are signed by an agency is just as important as the modeling portfolio. Another increasing trend is models hailing from famous families are in demand by top designers from Tommy Hilfigerto Dolce and Gabbana. The right pedigree can almost immediately secure a high profile campaign or at least a front-row seat as a special guest of the brand. Read on for which current trends are dictating what makes a successful model in 2020.