Interactive chart - Top 10 Most Popular Fashion Blogs in H1 2016

The rise of social media has given birth to a new era of fashion leaders: digital influencers, others known as fashion bloggers. Once limited to the edges of fashion week and catwalk shows, the most successful fashion bloggers have grown to become an intricate part of the global fashion industry. The most lucrative digital influencers have managed to transform themselves and their very name into a brand unto itself, making them in turn a viable asset for any fashion retailer or label to work with.