Is Skims enabling Meta to 'spy' on its users?

Many consumers are unaware of the extent to which their online activities are being tracked or monitored without their knowledge or consent. E-commerce websites are eager to track user activity and browsing behavior to boost their sales. While some tracking, like storing cookies, is legal when consent is given, other forms of monitoring are not. With growing scrutiny and regulation around consumer data privacy and online tracking practices, brands are having to navigate how to respectfully target consumers and use insights to improve their marketing activities.