J Balvin to add kidswear to Guess collaboration

Columbian singer J Balvin is adding kidswear designer to his resume, as his second collaboration with Guess will include summer styles for men, women and children.

J Balvin to add kidswear to Guess collaboration

The collection inspired by the singer's new album, Colores will launch on June 5 and will centre around red, yellow, green, blue and purple tones, with tie-dye, stripes and colour blocking prints.

J Balvin to add kidswear to Guess collaboration

The 29-piece collection for women will feature an assortment of cropped hooded sweatshirts and tops, form-fitting bodysuits, joggers, matching two-piece tracksuits, cropped denim jackets and a cut-off denim short sets, while for men, there is a 50-piece collection that mirrors the women’s collection, with T-shirts, sweatshirts and joggers.

J Balvin to add kidswear to Guess collaboration

In addition, key prints in the menswear include Colombia and prism prints offered in a button-up shirt, nylon short and jacket topped off with a bucket hat. The Colombia print is inspired by the country in which the campaign was shot, while the prism print is a blend of the 5 colours the collection is designed around.

J Balvin to add kidswear to Guess collaboration

To complement the summer collection there is also swimwear for both men and women, as well as a variation of accessories including socks, bags and boxer briefs.

J Balvin to add kidswear to Guess collaboration

In addition, J Balvin has also designed his first kidswear collection with a limited-edition 21-piece range for children aged 4-14 years old. The collection mirrors the exact styles from the men’s and women’s collection but “suitable for the younger Guess customer,” explained the brand.

J Balvin to add kidswear to Guess collaboration

The move to include kidswear is part of the brand's expansion plans to reach a “younger generation” by expanding its limited-edition kids' offerings in future capsules.

J Balvin to add kidswear to Guess collaboration

Guess x J Balvin ‘Colores’ capsule collection launches on June 5 with prices range from 29 to 89 pounds for women, from 29 to 99 pounds for men, and for kid’s from 19 to 59 pounds.

Images: courtesy of Guess

 

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