- Justine Browning |
J.Crew has become the latest brand to begin catering to a wider range of sizes. The label has teamed with Universal Standard, the startup that tailors items for sizes ranging from size 6 to 32, on an exclusive line of size-inclusive items. The partnership marks the start of the retail company’s effort to offer more sizes.
"We wanted to work with experts in the field on this collection to kick off a much larger rollout of extended sizes, new fits and fabrications across the brand," Lisa Greenwald, chief merchandising officer of J.Crew said in a press release from the brand. "We recognized Universal Standard's highly technical approach and reached out to them to help create a new collection tailored for the real, diverse spectrum of the American woman."
With the help of Universal Standard, the fashion house has developed a more personalized way to flatter a diverse array of body types.
"This is very exciting because when many brands expand sizing, it is done as a subcategory, or a separately designed line sized for the plus-size consumer," Alexandra Waldman, Universal Standard's co-founder and creative director, added. "This collection is completely inclusive with fits to serve the full spectrum of women's sizes. For the first time ever, the line separating plus- and straight-size women will be erased, and every woman will have the opportunity to shop the same rack, with taste as her only filter."
The J.Crew and Universal Standard collection will offer items up to a size 5x and coincides with the release of J.Crew’s expanded sizes - which currently go up to size 24. New sizes will continue to be released throughout the summer.