Jeanuine Jeans plans US launch through help of Kickstarter

Customized jeans brand Jeanuine Jeans has decided to take their brand to the next level.

The brand offers selvedge denim sourced from Japan in order to create personalized, high-quality jeans from a digital format. After testing their concept for a year in both Europe and Asia, the brand has made the decision to come to the U.S. The company has decided to use the Kickstarter crowdfunding platform in order to bring their project to life. The company currently has raised 1,863 dollars with 19 backers. Their destined goal is 15,000 dollars. The last day of the Kickstarter campaign is December 25 of this year.

With the campaign, the brand’s vision is to reinvent the way people shop for jeans, by providing a well-constructed product and a unique at-home shopping experience. Customers are allowed to choose every single detail of their jeans when making them. This includes what kind of thread, how many buttons, pocket designs, and more. The brand partners with French designers who have conceptualized all of the available options for customers to choose from. With only 31 days left to go, the company is currently still far behind their desired goal at Kickstarter.