- Sara Ehlers |
Jonathan Martin is headed for a comeback. The contemporary line is set to return with a relaunch after seven years.
The Los Angeles-based line is set to return to department stores. The line will retail ranging approximately from 49 to 79 dollars. Known for wrap dresses, printed blouses, and feminine designs; the line is meant to help fill a need in the women's market. “[When] we launched Jonathan Martin in ’75, people [thought] we were nuts," owner Uri Harkham told WWD. "But we found our niche and it was really a privilege to be in this industry."
Previously, Jonathan Martin retailed in various department stores as well as retailers such as Lane Bryant. Harkham also launched another line entitled Hark + Hammer. The line serves as a higher-end label that will retail through its online website. With these two lines in motion, it's clear that Harkham is heading towards rebuilding his stance in fashion.