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Joseph Altuzarra launches Altu

By Kristopher Fraser

Dec 3, 2021


Image: altu.world

Fashion designer Joseph Altuzarra has launched a new ready-to-wear label called Altu. The line is now available on Altu.world and MatchesFashion. This marks Altuzarra’s first gender-inclusive line with pieces including knitwear, jersey separates, sleek leather pants, and sweats.

Altuzarra has dubbed the new label “genderful” as a universal celebration of fluid dressing for everybody. Altu made its debut during The Met Gala in September when pop star Troye Sivan wore a black maxi dress on the red carpet in what was then considered an unknown label before people realized it was Altuzarra’s new line.

The line was influenced by Altuzarra’s own personal style, and he took a younger, edgier approach to the design concept compared to his more traditional luxury mainline namesake label. It is an excellent brand to bring in Gen Z consumers who are looking for fashion brands that don’t define people by gender. After all, fashion has no gender.