JustFab launches collection with extended sizes

JustFab, just announced today that its ready to move forward with its collection into a new size range. Introduction #FABforAll, the fashion brand is launching an extended sizes ready-to-wear collection flattering all different body types.

The collection will celebrate women of body styles, offering a wide range of sizes. Unlike a number of other fashion brands that have select sizes, JustFab’s collection will include sizes from going from extreme petite sizes to larger sizes. The “All Size” campaign is a product of JustFab’s customer demand. With the hashtag #FABforAll, the fashion brand plans to bring empowerment to women and unique body types. “We celebrate individuality and design styles to fit different body shapes and personalities,” head of design Yuchin Mao said in a statement. Expanding into new territory, the launch will include on-trend styles such as flirty dresses, moto leggings, dressy tops, denim, and outerwear like it has before. The difference is all of the sizes will range from XS-3X, 24-34 and 16W-24W giving customers various options.

The company was founded in 2010 as a fashion-subscription ecommerce site as lifestyle brand. Members of the site are able to receive a customized selection of apparel, shoes, handbags, and jewelry. In offering these sizes, JustFab allows its brand to reach a broader audience offering to women who come in all different shapes and sizes. “At TechStyle we truly believe that all women should feel confident in what they wear,” said Don Ressler, co-founder and co-CEO of TechStyle Fashion Group, parent company of JustFab.