Kahn Lucas and Seventeen collaborate for capsule collection
loading...
Girls apparel manufacturer Kahn Lucas has teamed up with Hearst Brand Development to launch a limited-edition, online capsule collection called "The Edit by Seventeen." The collection will be sold exclusively at the Editby17.com website.
Seventeen magazine editors created the looks based on recent runway and street style trends. This collection also marks Kahn Lucas' first push into the Generation Z apparel segment. The looks of the collection are guided by the company's own unique analytics.
Their data tool, called Kahnalytics, is a data analysis strategy they developed "which leverages design feedback and opinions from over a thousand tweens," according to the company. While the initial designs are the work of the Seventeen editors, final designs are influenced by the results of the Kahnalytics panel.
Seventeen editor-in-chief Michelle Tan said the 17-piece pop-up collection "features all your back-to-school must-haves, so our readers can mix-and-match this fall’s fiercest looks. It’s fun to wear and everything is under 120 dollars.”
This collection marks the first time Kahn Lucas is entering the junior sportswear market, having spent 127 years as a girls dress manufacturer.
This collection is aimed at fashion forward teens between 13 and 18 years of age. “Product includes trend-right high-waisted jeans, matching two-piece skirt sets, faux-fur trimmed moto jackets, and more with a focus on comfort, quality and interchangeability,” the companies said in a statement.
Price points range from 24 dollars for the T-shirts to between 89 to 119 dollars for outerwear.
Seventeen and Kahn Lucas are planning to launch two additional pop-up capsule collections later this year.
In Addition to The Edit, Kahn Lucas also owns Emily West, Youngland, Bloome, and Sweet Heart Rose. The company is based in New York.