- Sara Ehlers |
Los Angeles - It’s not unexpected that The Life of Pablo merchandise would pop up at luxury boutique Dash. The Kardashian-owned retailer revealed through its social media accounts that Kanye West’s music-inspired apparel line would be available at Dash’s flagships starting this week.
The Life of Pablo has already been successful so far in its launch. The wide release of Kanye West’s album equated to having eight songs on the Hot 100 as well as 99 million U.S. streams in April, according to Billboard. Because of the 12-track album’s success and widespread popularity, it’s natural to expect that its apparel merchandise would also do well. The Life of Pablo merchandise launched as a pop-up originally in New York and sold over 1 million dollars worth of goods, as reported by Hypebeast. The temporary boutique only lasted two days and was wildly prosperous. Instead of continuing through pop-ups, the rapper has decided to choose a retailer to partner with to debut his line. It comes as no surprise that Kanye has chosen his spouse, Kim Kardashian, to partner with.
The Life of Pablo launches at Dash boutiques
The Dash shop, which is also owned by Kim’s sisters Khloe and Kourtney Kardashian, has developed a name in retail by selling chic, fashion-forward women’s wear. Their store does business online and also has boutiques open in Miami Beach, New York City, and Los Angeles. The boutique’s Twitter account confirmed in April that it would soon debut The Life of Pablo apparel, but had no set launch date. However, it’s been announced recently that the merchandise is now readily available through its stores and online shop.
The store launched The Life of Pablo merchandise at its locations this Tuesday and has already received requests for restock. Unfortunately, the brand currently stocks the streetwear line in-stores only at the moment. On the e-commerce site under “Collections,” The Life of Pablo website is still blank. The site reads “Coming Soon,” but for now the boutiques still have merchandise in-stores available for shoppers. The prices for the collection currently span from 35 dollars to 400 dollars, ranging from hats, accessories, outerwear, tops, and more. Considering the label’s massive success with its two-day pop-up in New York, it seems probable that the brand would do well in retail. Currently, sales numbers are not available but its not unlikely that now that The Life of Pablo has a permanent location, that it will surely surpass its New York sales.