New York - These days, you aren't a real pop star if you don't have a fashion collection to go alongside your entire branded image. Just look at Beyonce with Ivy Park and Rihanna with Fenty. The latest pop star to throw her crown into the fashion ring is Katy Perry. The musician is teaming up with Global Brands Group to sell her new shoe line.
Katy Perry Footwear includes a range of sandals, sneakers, stilettos, and pumps designed to reflect her own daring tastes in fashion and her love for bold colors. The shoes made their debut at FFANY earlier this month. The line will launch at retail stores, department stores, and through e-commerce for fall 2017. While she's just starting off with shoes, Perry says there is potential for it to expand into a whole clothing range.
Katy Perry to launch shoe collection for fall 2017
“It’s been a creative goal of mine to be a real contributor in the affordable fashion space,” said Perry to WWD. “Launching a footwear collection felt like a natural first step for me. After years of investigating and researching partnerships to find the right fit for the debut of my line, I found that Global Brands most resonated with my artistic ideas. They understand my vision, my eye for detail, and have the international reach and resources to bring my canvas of ideas to life.”
Perry is no stranger to the fashion world. She's the reason behind Kenzo's tiger sweatshirts selling out in record time just by wearing them. She is also one of Jeremy Scott's favorite celebrities. Last year, he dressed her for the Met Gala and accompanied her as well.
For her own shoe collection, prices will range from 59 dollars to 299 dollars.
Global Brands is known for their portfolio which includes other celebrities and their brands like Jennifer Lopez for JLo and David Beckham. In addition to her new shoe line, Perry also has her own fragrance, Purr by Katy Perry, which is sold at Nordstrom. She's expanded her fragrance line to include Meow, Killer Queen, Royal Revolution, Mad Potion, and Mad Love. In April, Perry also launched her first makeup line called Katy Kat Collection with CoverGirl.
As the most followed celebrity on Twitter, she'll have no problem promoting her new shoe collection.
Photo: Katy Perry Facebook