• Home
  • News
  • Fashion
  • Kendall and Kylie Jenner's shopping website goes live

Kendall and Kylie Jenner's shopping website goes live

By Kristopher Fraser

loading...

Scroll down to read more

Fashion

The rumor mill had been swirling about it for quite some time, and it was one of the worst kept secrets in the entertainment industry. Kendall and Kylie Jenner have officially launched their own shopping website. While fans of the high-fashion model and the reality television star might be getting ready to blow their entire month's shopping allowance on as many things on the site as possible, they should know that they have a very limited selection to choose from.

The site currently has only two items available. While it might sound weird, the site is based on a flash-sales model where limited items are available for a limited time, a concept similar to that of websites like Gilt and Haute Look. Every week two new pieces become available for purchase — one from Kendall's "closet" and one from Kylie's closet — and subscribers will get first access to the sales.

For their first sale, Kylie's piece is a t-shirt that reads "Kylie 97", and Kendall's is a black crop top that says "Klub" in white block letters. The sister pair began dropping hints about their new endeavor last month on their Instagram accounts where they could be seen swooning over samples of clothes. With the website officially open for business, we'll see how well that Jenner name and Kendall's fashion industry success as a model will help translate into business figures.

KENDALL JENNER
Kylie Jenner