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Kendall + Kylie fashion line will debut Spring 2016

By Sara Ehlers

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Fashion

The youngest pair of the Kardashian clan, Kendall and Kylie Jenner, have teamed up together to launch a new contemporary line for Spring 2016.

Although the two have dabbled in fashion designing in the past for various retailers, such as Topshop and PacSun, the new line will be different from anything they’ve done. Their work before with the two popular, youthful brands were collaborations where the Jenner sisters didn’t have complete creative freedom over their designs. The debut collection will be eponymously titled “Kendall + Kylie.” It’s the first time the two sisters have actually had a change to create something entirely original that reflects their personal styles. “This is all us. It’s enjoyable to be able to fully create,” Kendall told WWD.

The prices for the new up-and-coming line will all fall under 250 dollars. The majority of the line revolves around urban tops and chic dresses but also include rompers, jumpsuits, swimsuits, outerwear, and more. All of their pieces are manufactured by 3072541 Canada Inc. In addition to the upscale new line of apparel, Kendall and Kylie Jenner will introduce a new shoe collection. The footwear collection will be manufactured by Marc Fisher Footwear. All of the pieces will be aimed towards a youthful, stylish crowd as the two sisters are still in their teen years. “I feel like we’ve both really evolved our styles, and this represents what we want to wear,” Kylie told WWD.

Kendall and Kylie Jenner design affordable, contemporary line

Both girls have desirable stylish that have contributed to their mass amount of followers on social media. On Instagram, Kendall has a total of approximately 33.6 million followers while Kylie is just behind with 31.5 million. Kendall has also amassed a large amount of fans through her work as a model for Balmain, Calvin Klein, and various fashion shows. Kylie is known for her social media presence on platforms such as Snapchat and Tumblr. Together, the two have come together to form a unique, luxury line that reflects their personal styles. Pieces include silk blouses, lace-influenced pieces, off-the-shoulder tops, cropped pants, crop tops, and more. Also, both are known for their monochromatic wardrobe. Their line reflects that color palette within some of their solid wide and black pieces. Keeping their line within an affordable reach, tops and bottoms will wholesale between 35 and 55 dollars. Jackets will be priced between 75 and 105 dollars.

The line’s target retailers include high-end department stores. These stores vary from Nordstrom, Bloomingdale’s and Fifth Avenue. Kendall + Kylie will also hit online e-tailers such as Shopbop.com and Revolve.com.

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