Kent Woman to launch website this month

Organic lingerie brand Kent Woman just announced its strategy in the fashion world. After opening doors in various major markets, the line is going global with its website launch.

The site's launch date has not yet been set, but the brand's clothes should be available starting this month. Known for its silk undergarment pieces, the line will now offer its clothes in a retail format. The Los Angeles-based brand, produced locally, offers simple, strong pieces including bras, underwear, and lingerie sets. Currently, the label is available in select retailers including The Dreslyn, Alder & Co., and more. Additionally, Kent Woman is also participating in Salon International de la Lingerie's Exposed, according to WWD.

According to the brand's site, Kent sells retail as well as wholesale. Although the company hasn't released exact numbers in revenue, founder Stacy Anderson told WWD that the business has grown ten times since its establishment in 2016. In moving towards an online launch, it seems the brand's focus is on its message by using organic fabrics. “So a lot of our retailers are interested in telling that story of us because we are the only lingerie brand using certified organic silk and that goes also with the personal health and wellness trend where people are looking to introduce or gain a healthier lifestyle all the way around from what they eat to what they practice to what they wear," she told the publication.