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Key Consumer Insights

By FashionUnited


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The Trendstop team brings you an exclusive insight into the consumer mindset, helping to ensure that collections have the optimum expert analysis to inform decision making. These behavioral trends are analysed and developed by our experts to bring you inspirational reports into the ideas shaping the future of fashion.

This week, FashionUnited readers get an exclusive preview of an influential consumer insight impacting on the market, Season-less. As a global industry the ability of fashion to fulfill the needs of a global consumer is vital. In order to fully connect with its world-wide audience, fashion is moving away from a traditionally seasonal calendar, focusing on products that will appeal to shoppers across the board, regardless of geographical location, hemisphere or climate. Quality and longevity are key as consumers seek transseasonal pieces that can not only be enjoyed immediately but that will endure for years to come.

Sao Paolo Season-less Show

Sao Paulo is a forerunner for the season-less movement. Abandoning the high costs and inefficiencies of producing garments with a limited six month shelf life, Sao Paulo Fashion Week will now be identified by number. Free from seasonal restrictions, the SPFW Season 41 edition aims to refocus on creativity.

See Now Buy Now Collections

SS17 sees the rise of the 'See Now Buy Now' runways. Brands such as Tom Ford, Burberry, Tommy Hilfiger and Ralph Lauren are staging fully shoppable shows, allowing purchases to be made straight off the catwalk. Consumer interest and excitement generated by these shows can be harnessed instantly, translating into increased sales for the label and satisfying the immediate needs of their customers.

The Colour Palette Switch

Fashion is increasingly moving away fromaolo the stereotypical colour palettes associated with a particular season with icy pales and pastels infiltrating Fall and deeper darker tones becoming more prevalent for summer. Modern lifestyle practicalities or an unpredictable climate means a transseasonal palette can provide added flexibility for both consumers and designers.

Exclusive Offer

Would you like to delve further into the future of fashion and explore the consumer mindset? FashionUnited readers can join Trendstop's Consumer Insights Briefing for a special early bird price of 179 dollars. To take advantage of this fantastic offer simply click the banner and book your place.

Trendstop.com is one of the world's leading trend forecasting agencies for fashion and creative professionals, renowned for its insightful trend analysis and forecasts. Clients include H&M, Primark, Forever21, Zalando, Geox, Evisu, Hugo Boss, L'Oreal and MTV.

Images courtesy of Trendstop: Animale, Gloria Coelho, A Brand, all FW17-18, Burberry, Tommy Hilfiger, Burberry, all SS17, Sally LaPointe Pre Fall 2016, Antonio Marras Resort 2017, Bottega Veneta Resort 2017.