Khloe Kardashian is trying her hands at the denim design game.
The reality television star is partnering with fashion executive Emma Grede on a new denim label called Good American. The line is set to launch at Nordstrom, as well as its own e-commerce site on October 18. The line will be available in sizes 0 to 24.
The three silhouettes offered include a skinny jean, a boyfriend jean, and a high-waisted jean. It will also include other product offerings like sweatshirts, t-shirts, and bodysuits.
Kardashian first hinted at the line back in May, when she had an Instagram post that said she was " looking for beautiful, powerful women to star with me in a campaign for my new denim brand.” Over 587,000 of her 56.3 million Instagram followers liked the post despite the vague details. Within two days, 12,000 people entered, of which a select 12 were chosen.
If Khloe is anything like her siblings Kim Kardashian and Kylie Jenner, the mere fact her name is on it will help it sell. Kylie's lip kits sold out in a matter of 48 hours when they launched. The family's huge social media followings often make them marketing anything a shoe in for it to sell.
Khloe has been trying to establish herself as a denim style icon, making regular habit of wearing jeans wherever she goes and showing how they can be styled with certain t-shirts, boots, etc. It's no question that her 56.3 million Instagram followers are taking notice and using her as style inspiration. Her own denim line will give them the chance to finally get that look.