- Sara Ehlers |
Shoe brand Asics recently just announced a new collaboration. The iconic line is partnering with London-based designer Kiko Kostadinov for a new shoe design.
Upon its release, the shoe style will be named Gel-Burz 1. Designed with Kostadinov's menswear background, the model features a color palette with darker colors. With Asics' trademark designs apparent throughout the shoe, Kostadinov added detailing and a lime green color to create a workout-friendly look. As he has been known for his dark, unique designs; his edgy addition to the shoe design adds a more high-end aspect to it. “Kostadinov’s original designs are eerie, dark and have begun creating buzz all over London,” Paul Miles, the chief marketing officer for Asics Corp. told WWD of the new shoe. “Asics partnered with Kostadinov on a shared vision of applying innovative fashion to a performance shoe and we are so excited to introduce the Gel-Burz 1 to the U.S.”