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KingSize adds new partnership with Copper Fit

By Sara Ehlers

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Extended sizing retailer KingSize just announced a new partnership. The menswear company will be working with Copper Fit in order to offer extended sizes 2XL-5XL. The new partnership pis a way to bring awareness to the emerging plus-size side of the fashion industry.

"Men of every size should have access to quality compression products. We are proud of the affiliation with KingSize, and pleased to support all shapes and sizes in their pursuit of living limitless," said Andy Khubani, chief executive officer of Copper Fit.

The exclusive extended sizes of the Copper Fit product will be target at men who are looking for both support and relief from their fashion purchases. The Copper Fit compressions sleeves are designed for performance wear. The material includes anti-bacterial, anti-odor properties, and more.

"Acceptance and growth of plus-size fashion has been monumental in the past few years. We want to bring that same inclusivity and acceptance to men who still struggle with a lack of larger options and sizes in traditional retail," said David Reinke, senior vice president and general brand manager of KingSize

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