- Marjorie van Elven |
Following on the footsteps of Tommy Hilfiger, Target and Asos, Kohl’s has launched a line of adaptive clothing for babies, kids and young adults with disabilities. The items have been added to its three largest kidswear brands, namely Jumping Beans, SO and Urban Pipeline.
Designed in partnership with a group of parents whose families include someone with a disability or complex medical needs, the sensory-friendly and wheelchair-friendly clothes have functional features such as flat seams, wider neck and hemlines, two-way zippers and abdominal access for medical ports and gastronomy feeding tubes.
“We aligned on what needed to be considered when fitting, such as how a pant fits when sitting down, could the pockets still be used, is the shirt long enough to cover in the back, and so forth. Everyone involved was extremely thoughtful as to how the product would be used”, said Judy Koepsel, Technical Design Manager for Kids at Kohl’s and the mother of a three-year-old with developmental and sensory needs.
Koepsel also noted that the design team made sure that the styles would be as similar as possible to the other items sold by the aforementioned brands. “We made every effort to ensure that the product looks as close to our core line as possible. Everything from the graphic artwork to pocket detail is reflective of the brand”.
For now, Kohl’s new adaptive line is only available for purchase online, at kohls.com. Prices range between 6.99 US dollars for a T-shirt and 40 US dollars for a tencel jogger.
More than 40 million adults in the US have a disability, according to the 2017 US Census Bureau report.
Photo: courtesy of Kohl’s