- Kristopher Fraser |
Newly launched accessories app, Kollectin, has partnered with "RuPaul's Drag Race" star, Gia Gunn, for a capsule collection for Pride Month. Kollectin started as an app with a "try before you purchase" feature. In addition to starring on "RuPaul's Drag Race", Gia Gunn is a well known trans activist and social media star.
Gia Gunn has created a Tiny Boutique on the app where shoppers can purchase jewelry and hair accessories from her curated selection of bright and colorful pieces, selected in neon rainbow hues. The 18-piece collection ranges from 18 dollars to 42 dollars. Pieces include earrings, necklaces, bracelets, and hair accessories.
10 percent of all proceeds will go toward the Trans Wellness Center. Like most companies doing collections and partnerships for Pride Month, Kollectin has found a non-profit partner so they can actually give back to the LGBT community.
Kollectin is an online marketplace powered by brands and influencers with the mission to support individuals so they can be successful through their creativity. Influencers come to Kollectin for a turn-key solution to create their own Tiny Boutiques (personal online store) backed by full-service e-commerce private label and fulfillment services from product design, manufacturing, warehouse, delivery, and after sales customer service. The app uniquely enables peers to support each other by generating shared value and allows Influencers to create digital content and monetize their social media following. Launched in 2018 by founder Nadia Lee, the app features nearly 30 brand partnerships, over 250 influencers, and an engaged community that is growing rapidly. In June 2019 Kollectin introduced a patent pending Augmented Reality (AR) feature, Xperience Mode. With this AR feature consumers now can virtually “try-on” Kollectin jewelry with their mobile devices.
photo: courtesy of LJ Public Relations