Kylie Jenner tapped for Quay eyewear collaboration

It's no secret that anything Kylie Jenner puts her name on sells out. The immediate success of her lip kits, which are still going strong, proves that she knows how to market her products. Melbourne-based Quay Australia recognized this, and has tapped the young entrepreneur for a capsule collection.

The Quay x Kylie collaboration is composed of four limited-edition styles and 11 stockkeeping units. It will be available online and at retailers worldwide beginning July 11. Price points range from 75 dollars to 80 dollars.

“We’ve found the perfect collaborator in Kylie. Her social media influence is unparalleled and she is known for her dynamic style and edge that her followers want to emulate,” said Quay Australia founder Linda Hammond in a statement.

Jenner's Instagram reach alone includes over 95 million followers. She is known to be a fan of Quay Australia sunglasses herself.

The digital campaign for the sunglasses includes the hashtag #QuayXKylie.

photo: via Quay Australia Facebook page