Lands' End launches new contemporary swimwear

Lands’ End has recently entered the new season with a new spring collection. Unveiling a new swimwear collection, the company introduces a new line entitled the Sea & Sky Swim Collection.

The collection includes an assortment of swimwear including high necklines, wrap-around pieces, cutouts, and lace up details. Prices for the swimwear start from 29 dollars and are available in sizes extra small to large. This is the brand’s first experimentation with various styles in the swimwear industry. "For the first time, Lands' End is offering a contemporary fitting collection of suits that focuses on the swim trends of the season first and foremost,” senior vice president and creative director at Lands’ End said in a statement.

Known for their pieces that offer both flattering coverage and support, Lands’ End has become a multi-channel retailer of clothing, accessories and footwear. With approximately 2,721 employees total, the fashion brand offers various apparel through its online site. Offering on-trend swimwear is one way that the brand has moved towards a more contemporary, on-trend collection.

Photo: Lands' End