Lane Bryant announces first influencer collaboration

US plus size retailer Lane Bryant has announced an exclusive collection with blogger Tanesha Awasthi from the Girl With Curves, to mark the brand’s first-ever collaboration with a top fashion influencer.

Set to debut in Lane Bryant stores and on LaneBryant.com during New York Fashion Week on September 9, the Girl With Curves x Lane Bryant collection will feature “polished, feminine must-haves” according to the brand in a press statement.

The 20-piece collection will include an assortment of dresses, sportswear separates and outerwear designed to “favour curves” and will combine Lane Bryant modern femininity with Awasthi's “sophisticated-yet-approachable take on style,” which will be available in US sizes 12-28 with pricing from 34.95 to 149.95 US dollars.

Awasthi, who has more than 1 million blog subscribers and over 320,000 Instagram followers, has become known for her championing her unapologetic confidence by encouraging all women to look and feel amazing, regardless of size.

"As a long-time customer and friend of the brand, I was intrigued that the company was founded by a woman in 1904, paving the way for every girl with curves to have a place in fashion," said Awasthi in a press release. "Words can't express how excited and honoured I am to collaborate with a company as respected and iconic as Lane Bryant, and I can't wait for everyone to see the amazing collection we created.”

Awasthi added on her Instagram: "My personal goal was to design clothing you would look + feel amazing in, and each piece was designed to favor your curves (AND everything from dresses, skirts and even blouses have POCKETS!!”

Lane Bryant will introduce the Girl With Curves x Lane Bryant collection in New York City during fashion week with an exclusive pop-up shop located at 393 Broadway from September 9-10.

"As fans of Girl With Curves, we are thrilled to work with Tanesha on this gorgeous collection," said Malissa Akay, SVP, GMM of Lane Bryant. "Our brand prides itself on its modern feminine aesthetic and we were drawn to Tanesha's effortlessly cool and chic personal style. We just knew we had to incorporate that magic into a collection for our clients.”

Girl With Curves x Lane Bryant will be available in stores and on LaneBryant.com from September 9.

Today is the day!!! I’m so excited to finally share the secret I’ve been keeping for what feels like forever — my fall collection is a design collection with @lanebryant!! The 20- piece Girl With Curves x Lane Bryant collection will be available to shop in ALL Lane Bryant Stores + Online on Sep 9th in size 12 - 28, with select styles in size 10/12. For those of you wondering if you can shop the collection overseas, I’m excited to tell you that shipping is WORLDWIDE!! . Words can’t express how honored I am to be the first influencer to design a collection in partnership with Lane Bryant. As a longtime friend of the brand, it’s been amazing to work with a company founded on the idea that women of all sizes deserve beautiful clothing. With this collection, we wanted to give you versatile pieces to wear for every aspect of your lifestyle, from work to weekend. My personal goal was to design clothing you would look + feel amazing in, and each piece was designed to favor your curves (AND everything from dresses, skirts and even blouses have POCKETS!!). . What you see in the video is just 8 of 20 pieces in the collection, and I can’t wait for you to see more in the coming weeks, as we approach our launch on 9/9! . In the meantime, you’re ALL formally invited to celebrate with me on launch day in NYC at the official Girl With Curves x Lane Bryant collection Launch Party + Pop-Up Shop on Sunday, Sep 9th! Click the link in my profile to RSVP for all the festivities, and stay tuned for lots more exciting announcements coming very soon — including a chance to win an all-expense paid trip to NYC to hang with me on launch weekend! #GWCxLB . . . Music by @kamandimusic #girlwithcurves #taneshaawasthi #plussizefashion #plussize #plussizestyle #plussizeclothing #igfashion #pressplay #comingsoon #curvyblogger #curvyfashion #curvystyle #plussizeblogger #lanestyle #plussizedesigner

A post shared by Tanesha Awasthi (@girlwithcurves) on Aug 7, 2018 at 6:59am PDT

Image: courtesy of Lane Bryant