Lensabl launches direct-to-consumer online experience

Online lens replacement service Lensabl recently received a lot of buzz due to their relation to Snapchat spectacles. Buyers of the spectacles, which come in only sunglasses form, were demanding clear replacement lenses. Due to these high requests, Lensabl started to cater to customers for more prescription lenses. Recently, founders Andy Bilinsky and Mike Rahimzadeh, decided to launch as online prescription lens replacement service to make a more convenient, direct-to-consumer experience.

The duo created Lensabl after the idea of partnering to build a sunglass brand. Over time, their customers started to request more prescription lenses, which is what drove the replacement service aspect of the brand. “There’s over 11 billions dollars in the prescription lenses business, and we just want people to be able to get what they need,” Rahimzadeh told FashionUnited.

The company can essentially service 99 percent of the frames including Rayban, Snapchat, Warby Parker, and other eyewear brands. A lot of customers have been seeking out their frames, especially from the tech industry, due to their technological advancements. Their “transition” frames remain clear at night and turn into sunglasses during the day with a tint. The sunglasses aspect is a way for the lenses to be more of a “fashion play,” Rahimzadeh and Bilinksy told FashionUnited.

Lensabl retails online service for clear lenses

With the new direct-to-consumer model, Lensabl is the first of its kind to introduce this service in the eyewear market. The company, established in 2016, has garnered more of an affordable reputation in this category. "Customers complained about the high prices and inconvenience associated with stores such as Lenscrafters and Costco to fill their prescriptions," Bilinsky said in a statement. The lenses start at 77 dollars and go up from there including scratch resistant, UV coating, anti-reflective and other features. As Snapchat spectacles continue to grow in popularity, it seems that Lensabl may continue to emerge as a fashion brand.

Photo:Lensabl