Levi's and Goodwill launch donation-by-mail clothes program

The San Francisco-based denim company is turning to Goodwill for a good cause. For the holiday season, Levi’s has partnered with the organization is order to give back through donating clothes.

The program works through Levi’s and Docker’s e-commerce sites. When customers buy from either company online, the boxes they receive will double as shipping boxes for any clothing they wish to donate to Goodwill. “[Levi Strauss & Co.] is a company guided by a strong tradition of giving back, and this holiday season we want to give our fans an opportunity to support their local community when they shop on [our sites],” Marc Rosen, head of global ecommerce at Levi’s, said in a statement.

Goodwill and Levi’s hope to increase clothing donations for holidays

This isn’t the first time the iconic jeans company has worked to help the environment. Earlier this year, the brand announced a clothing-swap initiative to help recycle old clothes. The idea allowed any customer to come into a Levi Strauss & Co. store or outlet and drop off unwanted apparel in exchange for a discount. The partnership was with Switzerland-based recycling company I:CO. Any clothing from the recycling program that was not fit for resale was repurposed into some other, useful good.

However, this is the company’s first time trying out their donation-by-mail program. The new initiative allows customers to donate directly from the comfort of their own home. By making things easier and more accessible, Levi’s and Goodwill hope to impact both the community and environment in a positive way. “Ultimately, we hope to make recycling clothing as natural for the consumer as recycling a can or bottle,” Michael Kobori, vice president of sustainability for Levi’s, said in a release.

Levi’s and Goodwill launch clothing program to help sustainability and local community

For every box of clothing donated, Levi’s will contribute 5 dollars to the organization. Starting December 1, the company will double that donation to 10 dollars. The denim brand is aiming to donate at least 50,000 dollars but no less than 25,000 dollars. The partnership is really just an opportunity for customers to give back and also help the environment at the same time. “[It’s] a win for online shoppers, the community and the planet,” said Rosen.