Levi's puts on fashion event during Coachella festival

As the new mecca for festival fashion, Coachella has become an "it" spot for many fashion moguls, bloggers, and influencers. With this newfound information, iconic brands such as Levi's are taking advantage of the emerging trend.

Levi's recently hosted an event at the Colony Palms Hotel in Palm Springs in order to bring out A-list celebrities and bring more exposure to their brand. The premium jean label partnered with ShopBop to invite certain influencers out for the music festival. Details of the partnerships were not publicly disclosed, but various bloggers including Jordan Risa showed up at the event tagging Levi's and showing support for the brand. Among the Levi's crowd, Bella Hadid, Hailey Baldwin, Charlie Heaten and more all were able to get their favorite Levi's personalized with chain stitch embroidery, according to an email sent out by the company. Celebrities were also seen in iconic pieces such as the Trucker Jacket, 501 Skinny and 501 T Jeans, 501 Shorts, overalls and more.

The brand also launched Neon Carnival as an invite-only event, according to the event's website. Created by event producer Brent Bolthouse, the carnival seems to be one way that retailer is putting its own spin on Coachella events. The company, founded in 1853, has grown over the years to become one of the most well-known jean labels internationally. Through capitalizing on one of the most popular music festivals, it seems Levi's is moving forward with current trends in marketing its label.

Photo Source: Levi's