Levi's to breath life into women's denim with 701 series

Levi’s is sticking true to its heritage, and will be launching a new line of women’s denim called Lot 700. The collection takes inspiration from the three-digit nomenclature usually used in their men’s styles, as well as the original line of Levi’s women’s denim, Lot 701. Lot 701 came on the scene back in 1934, and were the very first jeans designed for women.