Global trend forecasting agency Fashion Snoops has held a virtual event detailing the key trends that will dominate SS22 fashion and accessories, beauty and wellness, and home decor. The talk touched on the way consumer needs have changed in the past year, particularly during the Covid-19 pandemic, and how brands can navigate and win in the “new normal”. Here is a rundown of the four key trends to keep an eye on.
The first of the trends, Rebirth, draws inspiration from people’s desire in the past year to let go of the weight holding them back and allow room to be reborn. The trend is about looking to nature, connecting to natural cycles, spirituality and indigenous wisdom as a form of escapism from life in lockdown.
This appreciation for nature brings with it a new-found desire to know where our products come from and the processes used to make them. This includes regenerative design using innovative plant-based materials and raw materials such as hemp, flax and vegan leathers. Features include unfinished edges that give a rugged feel, functional attributes like big pockets for a sense of convenient practicality, intricate layered and woven details, and knits and mesh constructions mimicking the irregularities of natural growing foliage.
The trend is dominated by nature-infused colours such as dark browns, refreshing greens and honey oranges.
Photos: (Top left) Stella McCartney SS21 courtesy of the brand, (top right) Marques’Almeida SS21 courtesy of the brand, (middle) H&M Conscious collection courtesy of the brand, (bottom) Adidas Futurecraft Loop courtesy of the brand
The second trend, Essential, is inspired by consumers’ heightened appreciation this year for the things that really matter in life including community, family and friends. The pandemic has offered us a moment of pause to explore the idea of ‘less is better’ as we rediscover a love for creating our own food and other products.
This is reflected in the trend through handmade and purposed garments made from deadstock or recycled materials, as crafting becomes a type of therapy as we look to reuse what we already have instead of adding to mountains of waste. Materials include linen blends, hand-woven leathers and double weaves, among others. The colour palette again features a lot of natural, raw tones including a nutrient-infused grouping of pinks as well as purples, browns and root green.
Photos (from top to bottom): Dolce & Gabbana SS21 courtesy of Alessandro Lucioni / Gorunway.com, Scotch & Soda/Schueller de Waal courtesy of Scotch and Soda, Terracotta Row courtesy of the brand
The third trend, Nourish, is inspired by people’s desire to heal after what has been such a traumatic year for many. To counteract the unprecedented anxiety of the unknown and fear of becoming ill, we look towards healing both physically and mentally through exercise and meditation. Wellness is now at the centre of everything to do, and that is reflected in fashion.
Key features to this trend are sensual curves and rounded shapes, emphasising motion and sensuality while also instilling a sense of comfort - like a welcome hug. Uncluttered design amid a renewed appreciation for essential and regenerated minimalism is key. Materials used are clean and comfortable, including untreated leathers and organic fibres. Recycled post-consumer plastics are also important.
The colour palette is soothing and effervescent, with an array of off-kilter pastels that are calming without being overly sweet and sugary, while vibrant pops balance the softness and acidity. There are also a series of warm, rich neutrals that ground the palette.
Photos: (Top) Raf Simons SS21 courtesy of Catwalkpictures.com, (bottom) Stella McCartney SS21 courtesy of the brand
The final trend, Liberate, is inspired by people’s desire this year to break the barriers holding them back and express themselves in new and powerful ways. It comes as many people look to art as a new way to express and share creativity during lockdown, while beyond that, polarising politics and the powerful BLM movement have pushed people to demand solidarity, equity and justice for all.
This trend breaks free from constructs such as gender norms and bridges the gap between physical and digital worlds through the use of new technologies such as digital design and 3D printing. Designs prioritise punctuality with materials such as nylons, spandex and rayon.
The colour palette is polarised, with energised neon brights, cool, futurist, digital neons, orange-tinted reds and pink-infused shades.
Photos: (Top) Louis Vuitton SS21 courtesy of Filippo Fior / Gorunway.com, (bottom left) Chanel SS21 courtesy of Lucioni - Oberraouch, (bottom right) Burberry SS21 courtesy of the brand
Main article image: H&M Conscious collection, courtesy of the brand