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Life is Good launches empowering women collection

By Sara Ehlers

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Lifestyle brand Life is Good has now announced a new empowering women’s collection. Partnering with World Champion Gymnast Aly Raisman, the new shirts will emphasize women of all ages and focus on authenticity and kindness.

The collection features three main designs for both women and girls. Priced at 32 dollars and 20 dollars respectively, the t-shirts have three main central themes: Power in Kindness, Be Yourself, and The Bravest. These include various artwork-encompassing silhouettes, celestial designs, and a print of the American flag with text written across the shirts. "Partnering with Life is Good to design this line is exciting, because their brand is based on using the power of optimism to help people live their best lives, something I believe in wholeheartedly," Raisman said in a statement. The line became available as of Tuesday, April 25. The collection is accessible through the brand’s e-commerce site at LifeisGood.com/Aly.

Life is Good stands a 100 million dollar lifestyle brand that focuses spreading optimism through apparel. The company donates 10 percent of tis net profits to its namesake foundation to help kids in need. With this collaboration, the collection helps spread the message of empowering women with kindness, courage, and being yourself. “Aly is such a positive role model, so to partner with her to inspire values that are central to our brand and also to her personal mission is really exciting for us,” said Lisa Tanzer, president of Life is Good. “[She] set a wonderful example for women of all ages, showing that positivity, kindness, and teamwork are a win for everyone.”

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