Lindsay Luv and Zobha collaborate for new activewear line
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Los Angeles - Cali-based DJ Lindsay Luv recently collaborated with activewear label Zobha for a new line that will be readily available in late November.
Luv is known for her fashion styles as an emerging musician in the Los Angeles area. Her style reflects and effortlessly cool style that adequately represents the urban aesthetic of the city. In collaborating with the California-based label, the two came together to produce a collection that consist of sports bras, hoodies, jogger pants, and more. The materials used for the collection include mesh, zippers, and comfortable fabrics for optimal workout use. The collection is meant to be “feminine and strong,” according to Luv’s statement to WWD. The ideal customer is “a badass girl who could rock it from a boxing gym to a hike to a lunch date,” Luv told the publication. The 9-piece collection ranges from 55 to 180 dollars in price.
Zobha was founded in 2008 in California by founder Jamie Hanna. The brand’s mantra is based around the idea of a woman on the go. The label’s clothing is meant to be worn from the gym to everyday life. The brand is a hybrid of runway-inspired fashion and useful, high-tech performance products. The fitness and lifestyle apparel brand currently has apparel in over 420 stores across 25 different countries. The brand is also prosperous through its ecommerce site zobha.com. The activewear line is a privately held company is 11-50 employees total.
Photo: Racked LA