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Lord & Taylor cited for not disclosing paid social media ads

By Sara Ehlers


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Designer clothing retailer Lord & Taylor recently received citations by the Federal Trade Commission (FTC). The company was cited for not disclosing payments to fashion bloggers on social media pages.

As social media and digital influencers have become more integrated into the fashion industry, its understandable that fashion brands would capitalize on this. Lord & Taylor had hired bloggers to post photos of themselves wearing the brand’s collections. The posts were meant as a marketing ploy to target women between the ages of 18 to 35. The bloggers did not disclose, however, that they were paid to post these images. Also, the company had hired Nylon to write an article about their products without mentioning that it was also a paid advertisement.

Because of these non-disclosures, Lord & Taylor will have to deal with the consequences. According to the FTC, as reported by Apparel News, the company paid anywhere from 1,000 to 4,000 dollars to over 50 bloggers for these types of advertisements. In the future, Lord & Taylor will have to refrain from any other paid advertisements that could be misleading. The company will have to disclose that they are paying bloggers for any other social-media mentions from here on out.

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