Loris Diran courts a younger customer with new season's collection
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Loris Diran might not be selling 3000 dollar suits anymore, but that doesn't mean the man has lost his design flare, style, or sense of luxury. This season, the designer took inspiration from South America and South American attitude along with sun bleached fabric to create a collection of suiting, suit separates, trousers, and knitwear.
Diran was on top of two trends this season, playing with proportions and cropped pants.
"It's no secret that men are wearing their pants more cropped, and now I'm trying to court the millennial customer," Diran said. "My man was older, I'm trying to court the younger man now, and it's working. At retail and wholesale, people are beginning to order the line for younger men."
As for his fabric choices, the main fabrics featured were linen and cotton. While people often think of linen and cotton as being very flimsy, Diran showed us how those materials could be elevated to the next level. His collection included cotton-boucle blends and cotton tweed blends which gave the appearance of having weight, but they were still super light.
For a lot of the tops, he opted to elongate pieces, which is something new for him, and a change he is proud to have attempted from his past collection. Smock shirts and track jackets were almost knee length in several cases.
While his signature looks might no longer be traditional suits, Diran is a designer who has evolved with the times, and he has more than made it work. The brand has a new customer and a new style, but they are without question a pinnacle of luxury.