- Don-Alvin Adegeest |
Fashion and football will see a third partnership between French luxury house Louis Vuitton and the 2018 Fifa World cup.
The games, which are due to be held in Moscow this year, sees the luxury retailer create a bespoke match ball trunk of which only 21 will be available for purchase worldwide. The trunk will hold 13 re-editions of the Official Match balls used at the World Cup since 1970 and one Louis Vuitton specially-designed football.
In addition to the trunk will be the licensed production collection, which features a playful football-inspired style, including exclusive versions of Keepall and Apollo bags along with a selection of smaller leather pieces. A logo unique to Russia 2018 has also been created for the design with the initials 'L.V' used like a team's crest.
On 30 May 2018 , Louis Vuitton will open a temporary pop-up store in Moscow at the Crocus City Mall, the biggest luxury mall in Russia. The pop-up store will be open from 30 May to 31 July
The Louis Vuitton 2018 FIFA World Cup™ Official Licensed Product Collection will be available in 50 Louis Vuitton stores around the globe and online from 14 June until end of July 2018.
Photo credit: Louis Vuitton 2018 FIFA World Cup™