Lucky Brand partners with UMG to release upcoming Rolling Stones collaboration

Lucky Brand, Los Angeles based denim brand, announced its official collaboration with two of Universal Music Group’s companies to celebrate The Rolling Stone’s upcoming tour. Lucky Brand has joined forces with Bravado, global music merchandising company for UMG and Universal Music Enterprises, UMG’s label for catalogue.

The new collaboration includes apparel and merchandise that emphasize the band such as t-shirts, jackets, and more. The new project will also give Lucky customers an opportunity for a VIP Experience giveaway for Rolling Stone fans. “Lucky Brand was founded upon a love of music paired with an irreverent rock and roll attitude, both of which The Rolling Stones, world legends, embody more than any other artists in history,” said Carlos Alberini, chief executive officer of Lucky Brand. In partnering with Bravado and Universal Music Enterprises, the brand hopes to celebrate the Rolling Stones North American tour and album reissue by land-marking the events with the upcoming collection.

Lucky Brand celebrates The Rolling Stones tour and album reissue

"We are always looking for ways to give the great artists we represent the opportunity to excite and invigorate their fans by presenting a truly cohesive offering of music and merchandise,” said Tom Bennett, Bravado’s chief executive officer. Bennett states that Lucky Brand approached the campaign with the same “attention to quality and detail that the Rolling Stones bring to each and all of their projects.”

The partnership will launch on May 24, the same time that the Zip Code Tour starts in San Diego. The collection will be available online on Lucky Brand’s website on May 28. The collaboration will also be available through Lucky Brand stores across the country. The collection ranges in price from 39.50 to 49.50 dollars and features 24 men’s and women’s t-shirts. The stores will also contain the band’s reissued album.

The Rolling Stones reissues ‘Sticky Fingers’ album

“Sticky Fingers” is the re-release album of the Rolling Stones that is linked to the collaboration. The album is the band’s eleventh American studio album. The album was widely regarded as one of the band’s best albums as it gained recognition such as triple platinum certification in the United States. Hits from the album include “Brown Sugar, “Wild Horses,” and “Can’t You Hear Me Knocking.” One hundred percent of the profits from the CD sales will benefit VH1’s Save the Music campaign.

Lucky Brand, based in Los Angeles, was established a premium jeans company in 1990. The company leads in denim apparel known for its casual, eclectic style. Today, Lucky Brand has stores across the United States and Canada.