- Justine Browning |
The eccentric and edgy fashion of the ‘80s rock band Queen has inspired a new line from Lucky Brand.
The collection debuts ahead of the forthcoming film Bohemian Rhapsody, which centers on the life of lead singer Freddie Mercury. Among the pieces are seven vintage-inspired men's and women's Queen concert tees, which offer different Queen graphics.
"We are thrilled to launch this capsule collection with Queen, celebrating and honoring one of the most iconic bands of all time, which launches concurrently with the release of the new film, and in partnership with FOX and Bravado,” said Carlos Alberini, CEO of Lucky Brand in a press release. “Music has always been one of the pillars of our brand and Queen is one of those bands that every generation can enjoy. The timing is perfect as we are celebrating 'Icons' within our own collection, honoring iconic pieces from Lucky Brand's history.”
Ahead of the biopic’s November 2 release, 135 Lucky Brand retail locations will feature window decor honoring the late singer. Six store locations will display replicas of the We Will Rock You hitmaker’s iconic performance costumes. Each of the pieces will also be featured in an online auction in which proceeds will go to Lucky Brand’s charity partner Communities in Schools, an organization that aims to empower at-risk students.
Ranging from 40 to 80 dollars, the items will be available department stores including Macy's, Dillard's, Lord & Taylor and others, including specialty boutiques and online retailers such as Amazon and Zappos. The capsule will also be on sale at 156 Lucky Brand retail stores in the U.S. and Canada, as well as LuckyBrand.com.Photo Credit: Lucky Brand