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Lulus partners with Levi's for curated capsule collection

By Vivian Hendriksz


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Lulus Loves: Levi's curated collection Credits: Lulus

California-based fashion brand Lulus has partnered with denim brand Levi's to create a curated collection. The Lulus Loves: Levi's capsule collection includes a number of iconic styles from the brand, including trucker jackets, jeans, cutoff shorts, and jumpsuits.

The collection is part of Lulus' broader focus on developing curated edits and bringing together more brands that align with the interests of its customers to offer an enhanced shopping experience each and every time.

"At Lulus, our goal is to be a one-stop-shop for all of life's most important moments - and there is nothing better than donning a Levi's classic style to an event, date night or anything in-between," said Laura Deady, chief merchandising officer at Lulus in a statement.

"Through the all-new Lulus Loves: Levi's capsule, we're able to highlight the essential role denim plays in a woman's wardrobe, as well as how it serves as the perfect fashion statement for any occasion. The quality, versatility, and attainability of Levi's are directly aligned with our brand, and we're thrilled to be able to include what we anticipate to be highly-coveted offerings for shoppers to enjoy on Lulus.com."

The curated edit of Levi's was carefully selected to match the wide selection of Lulus separates while highlighting both the brand's quality and enduring styles. In honor of the capsule collection launch, Lulus is set to host a denim customization event in store on May 18. From 11 am to 4 pm, Lulus customers will be able to personalize their Levi's purchase through the Levi's Tailor shop's complimentary chain stitch embroidery services.

The Lulus Loves: Levi's capsule is now available at Lulus.com and in-store on Melrose Avenue in Los Angeles.

Capsule Collection