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Lyndie Benson to launch new apparel line

By Sara Ehlers

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Lyndie Benson just confirmed a new apparel line. The photographer has decided to delve into fashion with a label manufactured and produced in Los Angeles called Bleusalt. The official launch date is October 28, according to the brand's website.

The lifestyle line has cultural elements of the city of Malibu infused introducing comfortable, beach-inspired pieces. The pieces include hoodies, skirts, joggers, button-downs, and more. The line ranges from 188 to 349 dollars in price. In fitting with Malibu style, the pieces show off a neutral color palette including beige, gray, black and cream colors.

In addition to these items being produced in Los Angeles, the clothing is also zero-waste. Each item is packaged in fabric remnants, according to WWD. The company also donates one dollar with every shipment to Cool Earth in order to do its part ethically.

Although currently the line only offers womenswear, eventually Benson is planning to move into other categories. Next up, she told WWD that she would like to design a menswear collection.

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