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Macy's to roll out NYC tour bus to debut Maluma collection

By Kristopher Fraser

Mar 17, 2022


Image: 5th Column PR

Latin music artist Maluma has had a very successful past few months. Between starring opposite Jennifer Lopez in the romantic comedy Marry Me and the recent announcement he will headline the Formula 1 Miami Grand Prix Concert, he’s arguable on top of the world. So, what’s next for the music sensation? Look no further than the fashion industry.

Maluma will be launching Royalty by Maluma with Macy’s on March 24. On launch day, a Royalty by Maluma bus tour will act as an “on-the-go” pop-up shop going around New York City to give customers and Maluma fans an exclusive opportunity to explore the new collection. Attendees will be invited to enjoy authentic Colombian food. The first 50 guests at each location will have the opportunity to enter the bus’s exclusive green room and receive a signed poster of Maluma with proof of purchase of 150 dollars or more.

The collection is both gender fluid and size-inclusive and is inspired by Maluma’s eclectic style. The musician said he wanted to create a collection that explored his lifelong admiration for the artistry and magic of high fashion. He also said he was on a mission to “bring indelible style to his community through accessible collections.” Royalty by Maluma represents that he has made his “American Dream” come to life.

The Royalty Tour bus stops include Meatpacking District, Herald Square (home to Macy’s famous flagship), and Little Colombia at 83rd Street. Maluma is no stranger to fashion collaborations. Previously, he collaborated with luxury brand Balmain for a collection that was also available at Saks Fifth Avenue.