Marni collaborates with Zalando for footwear collection
Los Angeles - European electronic company Zalando has tapped Marni’s creative design team for a new collaboration. The Italian luxury design house will team with Zalando in order to create a new footwear line.
In collaborating with Marni, the Italian design brand has taken over four Zalando styles to add their own spin on the designs. The four brands include Reebok, Dr. Martens, Timberland, and Vans. The e-commerce company has already shown its customers a peak of the collection, posting a photo on their Instagram. Most recently, the brand posted a photo of Marni’s take on Timberland boots accompanied with the hashtag #StepIntoMARNI.
Marni’s direction of these styles will most likely include leather materials as well as a neutral palette, as the brand is known for its sophisticated styles. As Marni is known for being fashion-forward yet not over the top, it’s expected that the styles will be edgy, yet wearable at the same time. The line will include 19 new styles available for both men’s and women’s footwear. According to WWD, the footwear will range from approximately 142.70 dollars to 274.35 dollars in price.
Berlin-based Zalando has been known for its cross-platform online store that sells footwear, apparel, and other fashion accessories. Currently, their e-commerce site is available internationally in 15 countries including Denmark, the U.K., and France. The company retails brands such as Nike, Levi’s, Ivy & Park, Adidas, and many more. In pairing with Marni, the shoewear retail site is able to bring in a new design element to their existing, famed styles. “Together with Marni and the partner brands, we wanted to go further and do something that stood out, was unexpected and disruptive,” commented Jolanda Smit, global head brand communications at Zalando. According to Zalando’s Instagram page, the limited edition collection will be available exclusively on the site on October 27.
Photos: Zalando
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