Max 'n Chester launches e-commerce

Max 'n Chester has officially launched their first e-commerce site to sell directly to consumers. However, they aren't neglecting their wholesale clients. The brand has partnered with Brand Assembly, which has New York and Los Angeles showrooms, to increase their exposure to retailers.

In 2012, Peter Trainor created the men's and women's contemporary brand. The New York City-based brand is known for their Japanese cotton offerings.

“Our goal is to make the brand as shoppable as possible,” Trainor said to WWD. “We’re creating an e-commerce site to better reach our customer and let them shop our collection as a whole. Each season of the line tells a story, and now consumers will be able to see the whole story in one place, where they can purchase it."

Brand Assembly will be giving Max 'n Chester a dedicated space sand sales force within their showrooms.

photo:maxnchester.com