Meet Jerilou “Jeri” Miranda, Social Media Manager at LA Fashion Week

Organizing a Fashion Week involves many different fashion professionals who are experts in their fields ranging from director to designer. With the series “Meet Fashion Week professionals”, FashionUnited looks behind the catwalk to introduce those who bring great fashion events to life all around the globe. We recently chatted with Jeri to learn more about her role at the LA Fashion Week.

Jeri, can you tell us a little bit about the LA Fashion Week?

LA Fashion Week® is an organization dedicated to raising the profile of fashion in the United States with focus on the emergence of Los Angeles as one of the most important cultural cities in the world. Twice a year, we produce unique, immersive, and state of the art fashion experiences to showcase the newest collections of LA-based and international designers. We’ve had at least 15k attendees each season and we’re constantly trying to out-do and better ourselves with each event.

What’s your role at the LA Fashion Week?

I’m the social media coordinator and my main role is to curate content for our audience on all social platforms like Facebook, Instagram, Twitter, and Snapchat. For the months leading up to each season, I’m constantly trying to keep our audience engaged and excited with fashion news and trends. On-site-- it’s a completely different job for me and I have to create content for LAFW. We have sponsors that need to spotlighted everyday during the week and we aim to get the best runway shot for our social audience as well. I have a small social team with me during the show dates and they’re the ones who take amazing shots simply using their phones and creativity.

What do you like most about your job?

Out of all the jobs I’ve held-- working at LAFW has been the highlight of it. I love coming into the office and vibing off of everyone’s energy and excitement whenever a new season/project comes around. We always call each other a “family” and it definitely shows in the way we interact with each other.

What is your professional background?

I was born and raised in California and moved to Napa Valley where I graduated Pacific Union College with a degree in Public Relations. I was completely set on working in the entertainment industry as a publicist or NBC page but was sidetracked by certain PR opportunities to help build up my resume. It varied from marketing for art galleries and a literary publication, becoming a junior publicist, and finally working for a clothing company as PR. LA Fashion Week® approached me in December of 2016 and I’ve been with them ever since. I honestly didn’t think my knowledge in social media would take me this far. I’ve learned so much and I definitely love watching LAFW grow into something great with each season.

Did you always want to work for a fashion event like the LA Fashion Week?

Growing up, I was always split between two childhood dreams: a fashion designer or a wedding planner. But during my college years, I never once thought about working in fashion. I always saw the fashion world like The Hills or The Devil Wears Prada -- I was afraid of it! It just seemed too outrageous and ridiculous, but in reality, it’s been so much fun. This is my first time working in events and I love all the aspects that go into it. It’s a lot of work for just 5 days but I always am in awe of the final result.

What is your advice for those who want to pursue a career in fashion?

Take as many creative opportunities as you can! You can work on certain career goals and develop some new ones. Along with that, it honestly helps to be genuinely nice in this industry. So many people think it’s ideal to be cut throat, but you never know who’s in a room that can help you further your career. Simply introducing yourself and putting a smile on can make a huge impression on anyone.