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MeUndies expands to inclusive sizing

By Dale Arden Chong


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MeUndies, the playful and cheeky direct-to-consumer underwear brand known for its unique prints, has joined in inclusive sizing. The brand announced that its new line, FeelFree, includes five silhouettes ranging in sizes XS to 4XL. Prior to the launch of the FeelFree collection, the company only offered up to size 2XL for women.

The new collection from the brand is a response to its customers’ needs and requests, with each style based on feedback from a wide and diverse range of women. The brand went through exhaustive research — which included fit tests, focus groups, and a year of design iterations — to create the collection.

“MeUndies is never about how our products are supposed to make you look. Instead, we emphasize how they make you feel,” Greg Fass, MeUndies’ senior brand manager, said to FashionUnited in an email. “From our insanely soft modal fabric to the perfect fit of the new styles, we’re focused on giving you the ultimate level of comfort. We make underwear for self-expression, and through our fun prints and bold colors, we’re energizing our community to be creative, feel comfortable in their own skin, and express themselves, however they choose.”

Additionally, for women who fall outside of the new size range, MeUndies offers the option to make samples sizes at no extra cost — an initiative that further reflects the company’s mission to be the most inclusive intimates brand on the market.

The FeelFree collection is available now on MeUndies’ website.

Images: Courtesy of MeUndies

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