Miu Miu dominates Lyst Index for Q4 2024, Coach soars

The Lyst Index, the ranking of the world's hottest brands and products, has delivered its verdict for the final quarter of 2024. Once again, Miu Miu takes the top spot.

The Prada Group brand has made 2024 its own, ranking first in the Lyst Index three out of four times in the past year. Its cultural influence (participation in Art Basel Paris 2024, Miu Miu Select event in Miami) and the relevance of its effortlessly desirable silhouettes have made the brand a market leader. The brand, which ranked 20th and last on the Lyst Index three years ago, has made an impressive comeback.

Also in the top 3 are Saint Laurent (Kering Group) and Prada, which shares the same creative director as Miu Miu, the iconic Miuccia Prada.

A notable highlight of the ranking is the spectacular rise of the American brand Coach, which climbed 10 places to become the 5th most popular brand in the world. On social media, the brand generated buzz at the end of the year with the Brooklyn 28 bag and the Empire Carryall, a large leather tote. Competitive discounts during the holiday sales season also allowed more customers to access coveted Coach bags, making them popular holiday gifts, according to the Lyst Index Q4 2024 report.

Ugg, the slipper-boot brand, has returned to the ranking and sits in tenth position. The Lyst Index notes unprecedented seasonal success, indicating that Ugg searches increased by 358 percent over the last three months and 12 percent year-over-year.