Momentec Brands launches AI Creator tool for custom sportswear

US-based sportswear and headwear provider Momentec Brands has announced the launch of ‘Momentec AI Creator’, a new digital platform designed to streamline custom sublimated apparel design.

The tool, which debuted on the company’s website in October, converts AI-generated artwork and concepts into production-ready mock-ups in under 24 hours. According to the company, the platform aims to simplify the design process for custom orders by combining artwork uploading capabilities, an AI design prompt generator, and an inspirational design board.

“It is really just the beginning of Momentec being the leaders in AI custom design,” said senior vice president of marketing at Momentec, David Goerke, in a release. Goerke added: “Our AI Creator platform is about providing customers a high-speed path to AI designs in production-ready mock-ups at Mach speed, while also providing prompt tools and forward-thinking design inspirations.”

Momentec Brands noted that the free-to-use tool is set to expand in the near future. Planned updates include automated artwork uploading, expanded design inspirations, and accelerated artwork approval turnaround times.

Operating out of North America, Momentec Brands designs, manufactures, and markets customizable performance uniforms, training apparel, corporate wear, and fanwear. Its brand portfolio includes Russell Athletic, Augusta Sportswear, Badger Sport, Alleson Athletic, Prosphere, Holloway, Pacific Headwear, and High Five.